PedalHub Marketplace
Canada's Largest Online Cycling Store. An innovative e-commerce ecosystem built to connect cycling enthusiasts, retail vendors, and individual sellers.
Project Overview
Context & AmbitionPedalHub is a comprehensive marketplace system catering to both sellers and buyers. Individual sellers can easily list their gear for sale, execute bike exchanges, and offer cycling accessories, while bulk buyers, wholesalers, and retail consumers can complete purchases seamlessly.
The platform was commissioned to bridge a gap in the enthusiast market by providing custom tools tailored specifically to the unique attributes of cycling components (e.g., frame sizes, gear types, component brands).
The Problem Statement
The core challenge was to create a unified platform that was highly intuitive for individual sellers, yet robust enough to handle high-volume bulk orders from wholesalers and commercial distributors. Integrating these two distinct user types in a shared ecosystem without cluttering navigation was a delicate balance.
Additionally, individual sellers struggled with complex product listing schemas. They needed a system that auto-suggested vehicle attributes, provided real-time listing previews, and supported easy mobile listing flows.
Target User Personas
Understanding behaviors, pain points, and specific market needs.
Sellers
Manufacturers, Distributors, Individuals
- Complicated listing flows with too many manual forms.
- Lack of real-time previews for listing screens.
- Complex, non-responsive mobile listing layout.
- Streamlined inventory tracking & bulk upload systems.
- Quick-sell button and smart category autofills.
Buyers
Retailers, Wholesalers, Cycling Fans
- Ineffective item filtering & general search features.
- Complex and lengthy multi-step checkout processes.
- Limited visibility on vendor credibility and status.
- Robust search parameters (by size, material, gear system).
- Transparent checkout, buyer protection, & secure chats.
Our Methodology & Process
Transforming project goals into production-ready designs.
Discovery & Kicking Off
Conducted meetings with stakeholders to map underlying constraints, competitor advantages, design guidelines, and scope goals.
Market & UX Research
Interviewed wholesalers and hobbyist sellers on gear-listing friction points, analyzing user mentality towards global checkout schemes.
High-Fidelity Wireframes
Produced interactive high-fidelity user flows covering listing autofills, switchable dashboards, responsive carts, and vendor tools.
Critical System Capabilities
High-performance custom features built for e-commerce scale.
Buy/Sell Switchable Flow
Sellers can transition instantly to sell gear with simple taps in the navigation bar. The dashboard automatically pivots to vendor parameters.
Robust Product Listing
Allows sellers to define comprehensive cycling specifications (frame types, wheels, sizes) which directly enhances search conversion rates.
Simplified Onboarding
Streamlined checkout and setup, letting new vendors register, link accounts, and list their first bike in minutes.
Trust and Safety Guardrails
Features verification badges, vendor ratings, public user feedback loops, and highly transparent escrow payment options.
“I am thrilled to share my experience working with the team for our PedalHub ecommerce marketplace and mobile application. From the very beginning, their professionalism and expertise stood out, making the entire process seamless and enjoyable. They truly understood our vision and translated it into a user-friendly platform that exceeded our expectations.”